2016 in recruitment: 6 trends to watch out for in 2017

2016 in Recruitment - Trends to watch out for in 2017

2016 was a year of change for recruitment. We saw a number of high-profile acquisitions and marketing has continued to become an integral part of recruitment. Let’s have a more in-depth look:

1. Acquisitions

acquisitions recruitmentMicrosoft acquired LinkedIn on 13th June 2016, Recruit Holdings’ (Indeed) acquired Simply Hired on 1st July 2016 and Randstad acquired Monster on 8th August 2016.

Let’s talk about LinkedIn a bit more in detail: On 8th of December 2016, Microsoft closed the acquisition of LinkedIn. Over the next couple of months, we will see LinkedIn and Microsoft products being integrated tightly. Old features like the ability to search the years of experience, function, seniority level, etc. will be removed or replaced later. We will also see changes in LinkedIn groups which have become less and less popular lately. Premium users won’t be able to search within LinkedIn groups anymore, and there are rumors that the LinkedIn Groups will be removed or changed altogether.

2. Video

Video RecruitmentVideo is becoming more and more important in recruitment. It allows recruiters to highlight their brand and helps to capture the attention from candidates. It also plays a vital role in interviewing candidates as it gives more insight into the personality of the candidate than a phone call. VideoMyJob and sparkHire are just two of many examples of companies trying to leverage of video for recruitment.

3. Mobile

Mobile recruitmentMobile is overtaking desktop as the main channel for job applications: 86% of job seekers use their mobile phone as their primary search tool, and 70% of candidates want to apply for jobs with their mobile phones.

Furthermore, mobile has the highest response rate when communicating with candidates.

It is also worth mentioning that Google has amended its search algorithm that gives penalties to websites that are not mobile-friendly.

4. Employer Branding - branding of the recruitment agency and the individual recruiter

employment branding recruitmentEmployer branding has become a key point for companies. Many recruitment agencies have some catching up to do. Candidates can choose which recruitment agency – and recruiter – they want to work with and the branding of the recruitment agency and the individual recruiter plays a key role in this decision.

5. Social media and recruitment marketing

Social Media Recruitment MarketingRecruitment is becoming more like marketing, and social media is continuing to play a vital role.

Much time has been spent by many people on explaining how recruitment is changing, but only a few have explained why. We’ll therefore ask: why the changes?

The recent changes are caused by numerous factors. First of all, there is an extreme shortage of skilled professionals. We all know this as the “war for talent”. This extreme challenge to source specialists will only continue to become more difficult whereas the demographic development in the western countries is just one of the reasons that are to blame.

This extreme shortage of skilled professionals has shifted the power from employers to candidates. For us recruiters, this means that candidates can choose which recruiter they want to work with and which company they want to work for.

Through the rise of social media, the internet, and online review sites like Glassdoor candidates are now able to research a lot more information about a company before they apply for a position. Glassdoor reported in 2015 that 79 percent of applicants were using social media to find new jobs – regardless of their age. Even more importantly candidates are spending a significant amount of time to research a company before applying – the majority are spending one to four hours on their online research and nearly a quarter of the candidates are spending more than five hours to research a company. According to Susan Vitale this illustrates an “extremely well-informed ‘consumer shopping’ behavior.”

Debby Landers summarises this by saying:

“In short, the candidate treats the application process like a consumer would—so recruiters need to start thinking like marketers.”

Recruitment must adapt, and Recruitment Marketing has become a key point in attracting candidates. Thought leaders – like Greg Savage – are emphasising that recruitment is becoming marketing (there are numerous quotes from him saying that all over the internet)– but, according to Matt Buck “the truth is that we’re still light years behind”.

In the future, I will cover more regarding the topic of social media and recruitment marketing, how to make it work for you and so you can see return on investment.

6. Recruitment Process Outsourcing (RPOs)

RPO RecruitmentRPOs have become more mainstream, especially in pharma, life sciences and engineering. One challenge for recruitment agencies and RPOs is to work together and not against each other.

Overall 2016 was a very successful year in recruitment: According to Bullhorn 85% of recruitment agencies met or exceeded their revenue in 2016. This is certainly a great result for a year full of change and global uncertainty. Looking ahead, LinkedIn is saying that 2017 will be a busy year in recruitment: According to their survey, 56% of companies will increase their hiring volume in 2017. In 2017 we will see the trends of 2016 to continue and new key topics in recruitment will arise, such as automation and AI. Sign up here to keep posted about recruitment insights.

Did I forget a recruitment trend of 2016 or do you disagree? Don’t forget to comment below!

Claudius Reinert - Open Sky Recruitment - Recruitment to Recruitment

About Claudius Reinert

Claudius has 8 years of recruitment experience and placed candidates in Australia, APAC, Europe and the USA. He is the director of Open Sky Recruitment, a recruitment to recruitment agency. His passion is to help recruiters to achieve their goals.

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